Creative Direction Storytelling & Copywriting
Crafting campaigns and events that build brand love.
Armed with empathy, imagination and a keen interest in what moves people, I infuse strategic messaging with magic and motivation.
My Craft
- Creative concept proposals for campaigns and events
- Culture-shaping company narratives and strategic journey mapping
- Content planning , writing and creative direction for print, environmental, digital and social media
- Business writing for Talent Recruitment, Employee Value Propositions, Culture and Values, Wellness and Learning Initiatives, Leadership Comms, Townhall Activations and Recognition and Award Programmes
- Event MC/Host and Executive scripting
- AV and video concepts and scripting
- Proficiency with Microsoft Office 365 suite tools
My story
I’m Vicki, a versatile creative writer with more than 20 years of experience in brand building - Above, Through, Inside - and outside the lines.
By capturing the hearts and imaginations of customers and employees, I build bridges between brand purpose and performance.
My work shines in turning complex corporate strategy into big-picture visuals, authentic narratives and meaningful conversations.
I enjoy collaborating with people across a variety of disciplines, generations and perspectives to bring human insight-led ideas to life through activations and events, employee experiences and creative communication campaigns.
“There is something delicious about writing the first words of a story. You never quite know where they'll take you.”
―Beatrix Potter